Better acquisition starts with better questions.
Where do your players come from? Where are you losing them? And is your acquisition budget working as hard as it should? I help iGaming brands find the answers and build a practical way forward.
Experience meets practical strategy.
No complicated buzzwords or promises of overnight success. Just a fresh look at your acquisition efforts, what the numbers say, and where you can improve.
Market & Competitor Research
Understand your market, what competitors are doing and where your brand has room to grow.
Acquisition Performance
Review clicks, sign-ups, first-time deposits and conversion data to identify opportunities.
Strategy & Budget Planning
Build an acquisition plan and decide where your budget can deliver the most value.
Affiliate Partnerships
Find potential partners and explore ways to build better-performing relationships.
KPIs & Reporting
Set up useful reports, follow the right metrics and understand what they mean for your business.
Player Journey Observations
Spot areas of friction between the first click and the deposit, and flag UX issues for specialist review.
The right support for your next step.
We can start with an independent assessment or work together on a longer-term basis, depending on what you need.
Acquisition & Brand Audit
An outside perspective on where you stand today and what to improve next.
- Market and competitor research
- Current acquisition performance review
- Strategy and budget recommendations
- Potential affiliate partners
- KPI and reporting recommendations
Strategic Advisory
Practical acquisition-focused input as your brand grows and new challenges arise.
- Regular acquisition performance reviews
- Affiliate partnership guidance
- Strategy adjustments and priorities
- KPI interpretation
- A sounding board for commercial decisions
Built on relationships. Grounded in results.
I’m Anna Arakelyan. I’ve spent over a decade in iGaming working across affiliate marketing, account management, business development and team leadership.
My approach is straightforward: understand the business, ask the right questions, look closely at the numbers and work with people rather than around them.
I bring practical experience, honest feedback and a genuine interest in seeing good ideas work.
Have an acquisition challenge?
Let’s talk about it.
Tell me a little about your brand, what you’re trying to achieve and where you could use an extra perspective.
Get in Touch →